Advanced Digital Marketing Course (12 Months) - PD Institute

Advanced Digital Marketing Course (12 Months)

SUBJECT : Online digital marketing course

TYPE : Certification Program

LANGUAGE : English, Hindi

DURATION : 12 Months

Advance Digital Marketing Course Module


Introduction To Digital Marketing

  • What is Digital Marketing
  • Importance of Digital Marketing
  • B2B & B2C Digital Marketing
  • Digital Marketing Tools
  • Key Performance Indicators (KPI) in Digital Marketing


Website Planning & Analysis

  • Defining website goals and objectives
  • Content Management System CMS (WordPress) & Shopify
  • Target audience identification
  • Content strategy and planning
  • User Interface (UI) & User experience (UX) design
  • Website Structure, Navigation & Technical Considerations



  • Canva Features
  • Getting Started with Canva
  • Presenting with Canva
  • Creating whiteboards, designing, videos & content
  • Canva Pro


Search Engine Optimization

  • Keyword Research
  • Content Structure
  • SILO Structure
  • On Page SEO
  • Off Page SEO
  • Local SEO (Google My Business)
  • SEO Tools ( Semrush, Ahrefs, Google Keyword Planner)
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • SEO Reporting


Search Engine Marketing

  • Fundamentals of SEM
  • Benefits and challenges of SEM
  • Major search engine platforms (Google Ads, Bing Ads)
  • Key terminology
  • Keyword Research and Targeting
  • Campaign Structure and Organization
  • Writing Effective Ad Copy
  • A/B Testing
  • Landing Page Optimization for Conversions
  • Campaign Measurement and Optimization
  • KPIs
  • Shopping Ads
  • Mobile Advertising


Social Media Optimization (Organic Marketing)

  • Marketing Theory AIDA
  • Copywriting
  • Setting up Instagram Account
  • Setting Up Facebook Account
  • Setting Up Linkedin Account
  • Setting Up Twitter Account
  • Setting Up Youtube Account
  • Setting Up Quora Account


Social Media Marketing (Paid Marketing)

  • Introduction to Social Media Marketing
  • The Power of Social Media
  • Benefits and Challenges
  • Understanding Your Audience
  • Building a Social Media Strategy
  • Content Creation and Management
  • Social Media Advertising (Meta Ads, Youtube, Reddit, Quora)
  • Meta Pixel and ID Disclaimer
  • Social Media Engagement and Community Management
  • Measuring and Analyzing Your Success
  • Key Performance Indicators (KPIs)
  • Social Media Analytics Tools
  • A/B Testing


eCommerce Marketing

  • What is E-Commerce Marketing
  • E-commerce Marketing Strategy
  • E-commerce Digital Marketing Channels (Flipkart, Amazon, Myntra, Ajio, Meesho)
  • Conversion Optimization and Customer Experience
  • E-commerce Sales and Promotions
  • Analytics and Data-Driven E-commerce Marketing
  • Advanced E-commerce Marketing Strategies
  • Regulatory Issues and Payment Gateways in India
  • Setting up successful e-commerce marketing campaigns



  • Improve your blogging skills
  • Create content that engages your readers
  • Gain the creative skills you need to succeed in today’s competitive online world
  • Google Adsense


Affiliate Marketing (Online Commision Earning)

  • Introduction to Affiliate Marketing
  • Niche Selection and Target Audience
  • Content Marketing for Affiliate Success
  • Affiliate Marketing Channels and Platforms
  • Tracking and Analyzing Performance
  • Building Relationships and Growth Strategies
  • Advanced Affiliate Marketing Techniques


Influencer Marketing

  • Introduction to Influencer Marketing
  • Influencer Identification and Selection
  • Building Effective Influencer Partnerships
  • Content Creation and Campaign Management
  • Measuring and Analyzing Success
  • Advanced Influencer Marketing Strategies
  • Case Studies and Industry Insights


Online Reputation Management

  • Introduction to Online Reputation Management
  • Understanding Online Threats
  • Monitoring and Tracking Your Online Presence
  • Repairing and Enhancing Your Online Reputation
  • Best Practices for ORM


Business Listing

  • Listing in Google My Business
  • Google Merchant Store
  • Listing on Justdial
  • Listing on Sulekha
  • Listing on Indiamart
  • Listing on AskLaila


Google Display & Video 360 (Programmatic Advertising)

  • Introduction to Programmatic Advertising and DV360
  • Campaign Setup and Management
  • Data and Audience Segmentation
  • Campaign Measurement and Optimization
  • Advanced DV360 Features and Strategies
  • Integration with Google Marketing Platform (GMP)


Mobile Marketing

  • Mobile Marketing Landscape
  • Mobile User Experience (UX)
  • Mobile Marketing Channels
  • Mobile Content and Storytelling
  • Mobile Marketing Measurement and Analytics
  • Location-based marketing
  • Mobile wallets and payments
  • Augmented reality (AR) and virtual reality (VR) in mobile marketing
  • Chatbots and conversational marketing
  • Omnichannel marketing
  • AMP


App Store Optimization (ASO)

  • Introduction to App Store Optimization
  • Keyword Research and Strategy
  • App Store Listing Optimization
  • App Store Analytics and Data-Driven ASO
  • Advanced ASO Techniques
  • Emerging Trends and Future of ASO


Adobe Analytics (Omniture)

  • Introduction to Web and App Analytics
  • Adobe Analytics Workspace Essentials
  • Building Custom Reports and Dashboards
  • Data Segmentation and Analysis
  • AI and Machine Learning in Adobe Analytics
  • Advanced Adobe Analytics Features
  • Optimizing Website and App Performance
  • Adobe Analytics certification preparation and exam tips
  • Advanced SQL for in-depth data analysis
  • Data privacy and security considerations in analytics


Marketing & Sales Automation

  • Introduction to Marketing & Sales Automation
  • Email Marketing Automation
  • Social Media Marketing Automation
  • Marketing Automation Platforms (MAPs)*
  • Sales Automation & CRM
  • Data-Driven Marketing & Sales
  • Advanced Tactics and Optimization
  • Marketing and Sales Automation for specific industries (e.g., e-commerce, B2B marketing)
  • Building a winning automation strategy
  • Ethical considerations and data privacy


Growth Hacking

  • Growth Hacking Mindset
  • Identifying Growth Levers
  • Experimentation and A/B Testing
  • Growth Hacking Tactics
  • Data Analytics and Measurement
  • Advanced Growth Hacking Strategies
  • Case studies of successful growth hacking campaigns
  • Building a personal growth hacking portfolio



  • Setting up Fiverr Account
  • Setting Up Upwork Account
  • Setting Up Account
  • Setting Up Toptal Account



  • Foundations of Digital Marketing and E-commerce By Google
  • Adobe Analytics certification

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